Brown’s® created Bird Lover’s Blend® for the experienced hobbyist and novice alike. This special blend is designed to attract the most desired birds in all regions during all seasons. We drew on the experience of six generations of the Brown’s® family to develop this product; we know it will bring the beauty of colorful songbirds to your backyard habitat and make the bird-feeding experience fun and rewarding for the whole family. Birds Love It…Squirrels Don’t! That’s because our special blend is packed with natural ingredients that birds love and squirrels don’t! Birds love our premium white safflower seeds, but squirrels find them bitter tasting. Plus we added spicy chili peppers. Birds don’t have the spicy sensation when eating chili peppers, but mammals do. Chili peppers are a great source of vitamins and nutrition for birds, but squirrels and other mammals that do not like the fiery hot taste soon learn to look elsewhere for food. It may take some time to work, but visible signs that it’s working will include squirrels spending less time at the feeder, rubbing their faces and mouths, and shaking their heads. We recommend an alternative feeding station for squirrels nearby to help distract them from your bird feeders. All-Natural Blend! This blend is not only effective but made from only premium, natural ingredients wild birds love. Our premium high-fat and oil content white safflower provides essential energy, while white millet provides needed carbohydrates and the chili peppers are a great source of nutrition.